LiverGuard Pharmacy Pharmacist Special Training: Illuminating the Blue Ocean Opportunity of "Synchronized Sales" from a Fresh Perspective

On November 4, 2023, Dr. Wang organized a special pharmacist training course for over 20 pharmacists from Hepanamin Capsule drugstores and pharmacies across Taiwan. The course aimed to guide pharmacists to explore the limitless opportunities in both online and offline networks from a new perspective, making them leaders in navigating the ever-evolving blue ocean of synchronized sales.

The first session of the course was conducted by Teacher Johnny, who spoke about what true direct selling is. With his unique and humorous teaching style, Teacher Johnny gradually helped pharmacists understand the essence of direct selling and learn how to integrate their expertise. The goal was for them to quickly achieve one sign-up after another, one pair for every two sign-ups, and four sign-ups for every three.

Putting expertise aside for a moment and prioritizing care and service first

Johnny began by sharing a Taiwanese fable about a parrot that sympathized with Jesus while being tied up for mimicking its owner's gas call. This story illustrated the importance of thinking outside the box and looking at things from different angles.

He emphasized that when a parrot, which had been mimicking its owner's gas call and causing trouble, saw a picture of Jesus nailed to the cross in the neighboring house, it suddenly felt a sense of empathy, thinking, "I wonder how many gas cylinders the owner called for? How much trouble did he cause?"

Johnny then used an example from a pediatric clinic to remind pharmacists that while expertise is crucial, caring and service should take precedence. He mentioned that on one street, there were three pediatric clinics, but one clinic always had more patients than the other two. The significant difference was that the doctor at that clinic genuinely cared for the patients, whereas the other two clinics simply conducted professional examinations and prescribed medications. Clearly, a little more care and service made a big difference, and people were more inclined to visit the clinic where they felt cared for. When people are more willing to come, the doctor's expertise becomes even more valuable.

Synchronized Sales: Combining Direct Selling and Traditional Retail

Traditional direct selling relies heavily on personal networks, but it has historically only accounted for 5% of the total retail market value, with the remaining 95% generated from unfamiliar markets. The major advantage of Hepanamin Capsule drugstores lies in their ability to reach and tap into this 95% of the unfamiliar retail market.

Teacher Johnny explained that pharmacists were fortunate to be part of a historic "Total Swiss New Marketing" initiative, which is an innovative model that combines "synchronized sales" with the dual advantages of personal networks and physical stores. If the over 20 pharmacists present could seize the opportunity of synchronized sales and integrate it with liver-protecting drugstores and personal networks, they could create a sustainable passive income stream.

As Solid as a Rock: Beyond Personal Networks

In the past, direct selling organizations consisted solely of people, and they could grow rapidly during good times. However, even a slight disruption or internal friction could lead to a collapse from bottom to top. In contrast, the combination of "synchronized sales personal networks" and "physical store networks" creates a more robust organizational model. It can withstand greater shocks and pass challenges more smoothly. Additionally, liver-protecting drugstores have a strong presence in the local community.

How can pharmacists leverage the advantages of Hepanamin Capsule drugstores and capture the 95% unfamiliar market? Johnny's answer was simple: make friends. Start by making friends and treat each customer as a friend.

This answer echoed the core message emphasized from the beginning of the training, using the parrot's tongue-in-cheek tale and the example of the pediatric clinic: "Put care and service first, and place expertise in the background."

Breaking through the Strategy Ceiling

While expertise is indeed a key factor for success, breaking away from the old perspective, as illustrated by the parrot's tale, and adopting a new approach that prioritizes building trust through smiles, care, and service can create significant opportunities. In the end, the result is that 1+1 doesn't equal 1; it's far greater than 2.

The future undoubtedly belongs to synchronized sales, and the Total Swiss personal network combined with physical store network new marketing initiative presents a vast opportunity to tap into the blue ocean while shedding the burdens of traditional direct selling and industry. Most importantly, Total Swiss's integration of synchronized sales with Hepanamin Capsule drugstores sets a competitive ceiling. Even if others understand it, they won't be able to learn or emulate it easily.

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